Press London Celery Juice Challenge 

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If you have been on Instagram or recently gone to your local juice spot, then you know all about the celery juice movement. Prior to this new health craze, I only saw celery as a natural stir stick for my Bloody Mary’s and a healthy crisp replacement for my hummus habit. But now celery has been rebranded, and is said to help reduce inflammation in the body, oxidative stress caused by free radicals, and bloating.   

How did this come about? 

The celery juice movement rose to the stardom over the past couple of years, and apparently began with Anthony William, of @MedicalMedium. William has been seen canoodling with stars like Miranda Kerr & Kim Kardashian, who jumped on board with this fad supporting William’s claims of the juice being ‘life changing’. (source)  Although William is not a medical doctor, he claims that the ‘miracle juice’ can help with skin conditions such as eczema, psoriasis, and acne.  Williams advises his 1.9 Instagram followers, to drink fresh pressed celery juice every morning on an empty stomach for the best results. 

Should we believe it?

When something seems too good to be true, it usually is. There are several doctors and nutritionists that dispute big claims made by celery activists, and warn consumers not to get their hopes up! (source) According to Dr. Liz Cruz, who is Board Certified in Gastroenterology, “…as is with a lot of nutritional type medicine, sometimes studies haven't been done in human[s]…There’s got to be some caution taken with stuff you read”. (source

Harley Street Nutritionist, Rhiannon Lambert, expresses her concern in an Evening Standard article, “We don’t really have any evidence to prove these magical claims to celery juice. A lot of the stuff out there is purely anecdotal.” With that said, she also told the Evening Standard that there definitely are pros to the juice, one being hydration. She adds, “…if people are enjoying it, there's no harm in adding a little extra nutrition in the morning."

What are my thoughts?

I personally am sceptical that the celery juice fad is just that, a fad! But more importantly, I also am too lazy to buy stockpiles of celery and wake up earlier than I have to in order to blend the juice and clean the blender. Yep, that is honestly my level of laziness! I also did attempt to drink celery juice once when my very healthy friend Claire insisted, and let’s just say it was a waste of £6.50. With all that said, when Press London  asked me if I would like to take part in their 30 day trial, I did still jump on it! 

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Why have I decided to take part in the celery juice challenge even though the thought of this juice makes me gag a little bit?

There are a few reasons why, given my scepticism, I am still keen to test the benefits for celery juice. The first is out of curiosity! I do have friends (Ksenia being one of them), that truly believe drinking celery juice in the morning has really helped with their energy levels, skin, and bloating. I am also a sucker for marketing, and whether or not it is true, the celery hashtags have had an impact on me. I want in…I want to glow…I want to not look 6 months pregnant at the end of the day from bloating! 

Not to mention, Press London has incredible juices, and even managed to make beetroot taste good (not an easy task in my opinion). So, if there was one brand I would trust to make celery drinkable, it’s them.  They kindly asked both myself and my housemate to try the juices for 30 days. Their instructions were very easy to follow; drink the juice every morning, 30 minutes before drinking or eating anything else. For someone who is not a morning person, even I can do that.I started drinking the juices Friday 31st May, so I haven’t been using them long enough to give any real feedback. But what I can say is: 

1. They taste good for the first few sips when it’s cold, then as the juice gets a little bit warmer (because I am the slowest drinker of all time) it gets harder to drink. 

2. I do look forward to drinking them in the morning, because I walk out the door feeling like I have done something good for my health. 

3. They help with monumental hangovers like the one I had on Sunday, and that is life changing enough for me—shhh don’t tell Miranda Kerr.

4. Celery juice stains on your shirt are more difficult to explain to clients than coffee stains. I have been walking around with drips of the juice on my white shirt for nearly 2 weeks now. 

The verdict is still out, so keep an eye out for my post at the end of June, with an update on how my 30 days drinking celery juice went and my final thoughts! +my roommate Harry’s honest male review! 

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